While brands like LVMH (Louis Vitton) and Coty have steered their production lines to manufacture sanitiser in the form of hydro alcoholic gel along with the production of masks, Chanel has contributed its services by moving to production of masks and gowns. Armani has moved its production to make surgical overalls. Prada is contributing by making facial covers for donation. H&M is working to make personal protective equipment for hospitals in Europe. In addition to these brands switching their production items, there are several Instagram bloggers that are working with budding Indian designers and supporting them by using hashtags like #vocalforlocal #supportindiandesigners.
Furthermore, sustainable fashion has really been given great importance and has been further established in the industry. Although all of the fashion shows and fashion weeks have been cancelled many designers had them live on their Instagram accounts and many are expected to be conducted once the situation gets better.
Around the mid of the last month, designer Anita Dongre announced a medical fund of Rs. 1.5 crore for smaller vendors, self-employed artisans, and partners without medical insurance or coverage to prepare for medical emergencies. Bengaluru-based Angadi Heritage has also extended a 100 per cent wage support to hundreds of its weavers and craftspeople all over the country. India’s apex fashion body FDCI (Fashion Design Council of India) has also announced a COVID-19 fund.
These gestures are what make the fashion and design industry problem solvers and come together as one unified global conglomerate ready to wage a war on the pandemic.
Writers: Harshit Parikh and Soham Davar
21/06/2020
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