Fashion trends come and go; meanwhile, a society’s values are established and evolving characteristic to their beliefs and culture. Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfil some function or agenda alike but rather an evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive. In the society, the individual’s appearance is the ticket to transmit non-verbal communication signals such as possible cues about his / her social stature, values and lifestyle. Fashion communication has undergone a 360-degree shift in its communicable aspects starting from projecting a basic image of how we look like and how we feel like expressing our emotional experiences through interactive implements in the dress.
Writer: Harshit Parikh
21/07/2020
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